{"title":"Matcha","description":null,"products":[{"product_id":"matcha-fuku","title":"Matcha 福 -FUKU-","description":"\u003ch3\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eHighest Grade Uji Matcha for Tea Ceremony\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(64, 64, 64);\"\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(64, 64, 64);\"\u003eExperience the vibrant freshness of young tea leaves alongside the refined, rich aroma characteristic of shade-grown tea. Its full-bodied fragrance lingers pleasantly after each sip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(64, 64, 64);\"\u003eExceptionally smooth and mellow on the palate, with minimal graininess or astringency. Rich yet easy to drink.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(64, 64, 64);\"\u003eBitterness and astringency do not linger, while umami and natural sweetness continue beautifully. A refined finish remains after drinking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(64, 64, 64);\"\u003ePerfect for lattes, of course, but we especially recommend enjoying it on its own\u003cmeta charset=\"utf-8\"\u003efor its clean, low-bitterness profile with natural sweetness and umami.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(64, 64, 64);\"\u003e------------------------------------------------------------\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e[Perfect for]\u003cbr\u003eAnyone who loves whisking matcha to enjoy its natural sweetness and umami. 福 -FUKU- has low bitterness, a smooth texture, and a long, lingering finish. It’s lovely in lattes too.\u003c\/p\u003e\n\u003cp\u003e[Not sure which to choose?]\u003cbr\u003eIf you want to savor the sweetness and umami as is, go with 福 -FUKU-. If you mainly drink lattes, we recommend 達 -TATSU-.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(64, 64, 64);\"\u003e------------------------------------------------------------\u003c\/span\u003e\u003c\/p\u003e","brand":"DARUMARU","offers":[{"title":"30g (1.06oz) \/ Product","offer_id":50581471035585,"sku":"DMP-FUKU-30-CAN","price":6242.0,"currency_code":"JPY","in_stock":true},{"title":"30g (1.06oz) \/ Product + gift box","offer_id":50581471002817,"sku":"DMP-FUKU-30-CAN","price":6782.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/7049\/2353\/files\/fuku.png?v=1790732316"},{"product_id":"matcha-tatsu","title":"Matcha 達 -TATSU-","description":"\u003ch3\u003eRecommended for Lattes · Uji Matcha for Tea Ceremonies\u003cbr\u003e\u003c\/h3\u003e\n\u003cp\u003eEnjoy the refreshing aroma of tea leaves and an authentic matcha flavor. While it has a refined quality, the aroma is relatively gentle in depth and spread.\u003c\/p\u003e\n\u003cp\u003eRelatively smooth and easy to drink, with a moderate richness. You may notice slight bitterness and astringency, but overall it offers a well-balanced mouthfeel.\u003c\/p\u003e\n\u003cp\u003eThe finish is clean, with a moderate bitterness and umami lingering on the palate. The aftertaste is relatively short, with little unpleasant astringency or harshness, making it easy to enjoy.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e------------------------------------------------------------\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e[Perfect for]\u003cbr\u003eMatcha latte lovers. 達 -TATSU- has a refreshing tea leaf aroma, moderate richness, and a nice balance of bitterness and umami.\u003c\/p\u003e\n\u003cp\u003e[Not sure which to choose?]\u003cbr\u003eIf you mainly drink lattes, go with 達 -TATSU-. If you’d rather enjoy matcha on its own with less bitterness, we recommend 福 -FUKU-.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e------------------------------------------------------------\u003c\/span\u003e\u003c\/p\u003e","brand":"DARUMARU","offers":[{"title":"30g (1.06oz) \/ Product","offer_id":50471343947969,"sku":"DMP-TATSU-30-CAN","price":4752.0,"currency_code":"JPY","in_stock":true},{"title":"30g (1.06oz) \/ Product + gift box","offer_id":50471343915201,"sku":"DMP-TATSU-30-CAN","price":5292.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/7049\/2353\/files\/tatsu.png?v=1790732325"},{"product_id":"combo-matcha","title":"Ceremonial Uji Matcha Duo","description":"\u003ch3\u003e福 -FUKU- and 達 -TATSU- Uji Matcha Tasting Set\u003c\/h3\u003e\n\u003cp\u003e“福 -FUKU-” to savor on its own, “達 -TATSU-” to shine in lattes.\u003c\/p\u003e\n\u003cp\u003eEven though both are Uji matcha for traditional tea preparation, their depth of aroma and length of finish are remarkably different.\u003cbr\u003eTaste them side by side and discover the perfect way to enjoy each one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e福 -FUKU-｜Highest grade matcha, made to savor on its own\u003c\/strong\u003e\u003cbr\u003eThe fresh aroma of vibrant green tea leaves is layered with an elegant, rich fragrance reminiscent of covered-grown tea. Exceptionally smooth and mellow on the palate, it is full-bodied yet almost entirely free of grittiness or sharpness. Bitterness and astringency are restrained, while umami and natural sweetness linger long after each sip, leaving an elegant finish. It is also lovely in lattes, but we recommend first whisking it with hot water and savoring it on its own.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e達 -TATSU-｜A well-balanced matcha recommended for lattes\u003c\/strong\u003e\u003cbr\u003eEnjoy a refreshing tea-leaf aroma and classic matcha flavor. Smooth and easy to drink, with just the right amount of body. Its balanced bitterness and umami allow the matcha flavor to shine even when paired with milk. Clean and refreshing on the finish, with minimal astringency or harshness, it is perfect for everyday lattes.\u003c\/p\u003e","brand":"DARUMARU","offers":[{"title":"Default Title","offer_id":50648937791681,"sku":null,"price":9895.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/7049\/2353\/files\/fuku_tatsu.png?v=1790732490"},{"product_id":"combo-fuku-sachi","title":"[FUKU \u0026 SACHI] Premium Relaxation Set","description":"\u003ch3\u003e福 -FUKU- and 幸 -SACHI- Premium Relaxation Set\u003c\/h3\u003e\n\u003cp\u003eThe finest matcha to savor on its own, paired with grown-up hojicha with a cacao-like aroma.\u003c\/p\u003e\n\u003cp\u003eWe have brought together two authentic teas for those who want to fully appreciate the flavors of the ingredients.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e福 -FUKU-｜Highest-grade Uji matcha\u003c\/strong\u003e\u003cbr\u003eCharacterized by an elegant, rich fragrance reminiscent of covered-grown tea and a smooth, mellow mouthfeel. Bitterness and astringency are restrained, while umami and natural sweetness linger beautifully. Whisk with hot water and savor it on its own.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e幸 -SACHI-｜Hojicha with a cacao-like aroma\u003c\/strong\u003e\u003cbr\u003eIts deeply roasted fragrance is layered with bitter notes reminiscent of cacao. Its crisp astringency and clean, fading finish are especially appealing.\u003c\/p\u003e\n\u003cp\u003e福 -FUKU- with its mellow sweetness, and 幸 -SACHI- with its crisp astringency. Serve with Japanese sweets to bring out the best in each.\u003c\/p\u003e","brand":"DARUMARU","offers":[{"title":"Default Title","offer_id":50648942706881,"sku":null,"price":9214.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/7049\/2353\/files\/fuku_sachi.png?v=1790732467"},{"product_id":"combo-tatsu-kichi","title":"[TATSU \u0026 KICHI] Everyday Latte Set","description":"\u003ch3\u003e達 -TATSU- and 吉 -KICHI- Everyday Latte Set\u003c\/h3\u003e\n\u003cp\u003eMatcha made for lattes, paired with hojicha that is easy for everyone to enjoy.\u003c\/p\u003e\n\u003cp\u003eWe have combined two easy-drinking teas designed for casual everyday enjoyment. Also recommended for those trying matcha or hojicha for the first time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e達 -TATSU-｜Uji matcha recommended for lattes\u003c\/strong\u003e\u003cbr\u003eWith a refreshing tea-leaf aroma and just the right amount of body. Its balanced bitterness allows the matcha flavor to shine even when paired with milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e吉 -KICHI-｜Classic hojicha\u003c\/strong\u003e\u003cbr\u003eEnjoy the roasted aroma of tea leaves with a gentle, calming fragrance. Low in bitterness and astringency, with a clean finish that lingers pleasantly.\u003c\/p\u003e\n\u003cp\u003eMatcha latte in the morning, hojicha latte in the afternoon. A set that lets you choose to suit your mood and becomes an everyday favorite.\u003c\/p\u003e","brand":"DARUMARU","offers":[{"title":"Default Title","offer_id":50648943165633,"sku":null,"price":6707.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/7049\/2353\/files\/tatsu_kichi.png?v=1790732447"},{"product_id":"combo-complete","title":"Best Value Matcha \u0026 Hojicha Complete Set of 4","description":"\u003ch3\u003e福 -FUKU-・幸 -SACHI-・達 -TATSU-・吉 -KICHI- Complete 4-Variety Set\u003c\/h3\u003e\n\u003cp\u003eTaste all of DARUMARU’s matcha and hojicha.\u003c\/p\u003e\n\u003cp\u003eTwo distinctive matcha varieties and two hojicha varieties come together in one set. Compare their aromas, bitterness, and finishes to discover your favorite.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e・福 -FUKU-：Rich aroma reminiscent of covered-grown tea and lingering sweetness. The highest grade for savoring on its own.\u003cbr\u003e・達 -TATSU-：Refreshing aroma and balanced body. A latte-friendly matcha that stands up beautifully to milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHojicha\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e・幸 -SACHI-：Cacao-like aroma and crisp astringency. Hojicha for grown-up tastes.\u003cbr\u003e・吉 -KICHI-：Gentle roasted notes with restrained bitterness. A beloved classic for everyone.\u003c\/p\u003e\n\u003cp\u003ePerfect for tasting at home or as a gift for matcha lovers.\u003c\/p\u003e","brand":"DARUMARU","offers":[{"title":"Default Title","offer_id":50648944509121,"sku":null,"price":15037.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/7049\/2353\/files\/complete.png?v=1790732439"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/7049\/2353\/collections\/yubi_tatsu.png?v=1791263211","url":"https:\/\/darumaru-matcha.com\/en-me\/collections\/matcha.oembed","provider":"DARUMARU | Authentic Japanese Matcha","version":"1.0","type":"link"}