{"title":"Hojicha","description":null,"products":[{"product_id":"hojicha-sachi","title":"Hojicha 幸 -SACHI-","description":"\u003ch3\u003eCocoa-Like Aroma · Sophisticated Hojicha Powder\u003c\/h3\u003e\n\u003cp\u003eThe aroma is centered on the toasty fragrance of deep roasting, with bitter, mellow notes reminiscent of cocoa. Reflecting the growing region’s short daylight hours and high humidity, it is supported by a fresh, gentle tea-leaf aroma rather than making a bold statement.\u003c\/p\u003e\n\u003cp\u003eFinely milled to a texture close to matcha, it has a smooth mouthfeel with no powderiness or grittiness. The flavor is clean and refreshing, with a light texture reminiscent of Ceylon tea. Its astringency is distinct yet crisp, leaving no heaviness, while a small amount of shaded tea adds umami for an overall rounded, balanced finish.\u003c\/p\u003e\n\u003cp\u003eThe aftertaste is notably clean and refreshing, beginning with a crisp astringency and leaving little lingering sensation on the palate. With minimal harshness or off-flavors, its astringency becomes gentler when paired with sweet treats such as wagashi, highlighting its clean, crisp finish.\u003c\/p\u003e","brand":"DARUMARU","offers":[{"title":"30g (1.06oz) \/ Product","offer_id":50578962186433,"sku":"DHP-SACHI-30-CAN","price":3996.0,"currency_code":"JPY","in_stock":true},{"title":"30g (1.06oz) \/ Product + Gift Box","offer_id":50578962153665,"sku":"DHP-SACHI-30-CAN","price":4536.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/7049\/2353\/files\/sachi.png?v=1790732334"},{"product_id":"hojicha-kichi","title":"Hojicha 吉 -KICHI-","description":"\u003ch3\u003eA classic roasted green tea powder loved by everyone\u003c\/h3\u003e\n\u003cp\u003eIts aroma offers the distinct, toasty fragrance of roasted tea leaves. Free from any overly burnt notes, it has a gentle, calming scent.\u003c\/p\u003e\n\u003cp\u003eLight and easy to drink, with minimal bitterness or astringency, it leaves a clean, refreshing impression.\u003c\/p\u003e\n\u003cp\u003eThe finish retains a pleasant roasted flavor without heaviness or intense bitterness, leaving a clean, lingering aftertaste.\u003c\/p\u003e","brand":"DARUMARU","offers":[{"title":"30g (1.06oz) \/ Product","offer_id":50578963431617,"sku":"DHP-KICHI-30-CAN","price":2700.0,"currency_code":"JPY","in_stock":true},{"title":"30g (1.06oz) \/ Product + Gift Box","offer_id":50578963398849,"sku":"DHP-KICHI-30-CAN","price":3240.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/7049\/2353\/files\/kichi.png?v=1790732341"},{"product_id":"combo-hojicha","title":"Two-Region Hojicha Duo","description":"\u003ch3\u003e幸 -SACHI- and 吉 -KICHI- Hojicha Powder Tasting Set\u003c\/h3\u003e\n\u003cp\u003e“幸 -SACHI-” with a refined edge, “吉 -KICHI-” with gentle comfort.\u003c\/p\u003e\n\u003cp\u003eEven with the same hojicha powder, the flavor can vary greatly depending on the roast and character of the tea leaves.\u003cbr\u003eTaste these two contrasting profiles side by side and find the cup that suits you best.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e幸 -SACHI-｜Cacao-like aroma, hojicha for grown-up tastes\u003c\/strong\u003e\u003cbr\u003eIts deeply roasted fragrance is layered with bitter notes reminiscent of cacao. Light and clear on the palate, like Ceylon tea. A crisp astringency spreads pleasantly, then fades cleanly on the finish. Ground to a fine texture close to matcha, it dissolves smoothly and evenly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e吉 -KICHI-｜A classic hojicha loved by everyone\u003c\/strong\u003e\u003cbr\u003eEnjoy the roasted aroma of tea leaves with a gentle, calming fragrance. Low in bitterness and astringency, it offers a light, easy-drinking flavor. Its delicate roasted notes linger pleasantly, followed by a clean finish. Recommended for everyday cups and for those trying hojicha for the first time.\u003c\/p\u003e","brand":"DARUMARU","offers":[{"title":"Default Title","offer_id":50648942280897,"sku":null,"price":6026.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/7049\/2353\/files\/sachi_kichi.png?v=1790732478"},{"product_id":"combo-fuku-sachi","title":"[FUKU \u0026 SACHI] Premium Relaxation Set","description":"\u003ch3\u003e福 -FUKU- and 幸 -SACHI- Premium Relaxation Set\u003c\/h3\u003e\n\u003cp\u003eThe finest matcha to savor on its own, paired with grown-up hojicha with a cacao-like aroma.\u003c\/p\u003e\n\u003cp\u003eWe have brought together two authentic teas for those who want to fully appreciate the flavors of the ingredients.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e福 -FUKU-｜Highest-grade Uji matcha\u003c\/strong\u003e\u003cbr\u003eCharacterized by an elegant, rich fragrance reminiscent of covered-grown tea and a smooth, mellow mouthfeel. Bitterness and astringency are restrained, while umami and natural sweetness linger beautifully. Whisk with hot water and savor it on its own.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e幸 -SACHI-｜Hojicha with a cacao-like aroma\u003c\/strong\u003e\u003cbr\u003eIts deeply roasted fragrance is layered with bitter notes reminiscent of cacao. Its crisp astringency and clean, fading finish are especially appealing.\u003c\/p\u003e\n\u003cp\u003e福 -FUKU- with its mellow sweetness, and 幸 -SACHI- with its crisp astringency. Serve with Japanese sweets to bring out the best in each.\u003c\/p\u003e","brand":"DARUMARU","offers":[{"title":"Default Title","offer_id":50648942706881,"sku":null,"price":9214.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/7049\/2353\/files\/fuku_sachi.png?v=1790732467"},{"product_id":"combo-tatsu-kichi","title":"[TATSU \u0026 KICHI] Everyday Latte Set","description":"\u003ch3\u003e達 -TATSU- and 吉 -KICHI- Everyday Latte Set\u003c\/h3\u003e\n\u003cp\u003eMatcha made for lattes, paired with hojicha that is easy for everyone to enjoy.\u003c\/p\u003e\n\u003cp\u003eWe have combined two easy-drinking teas designed for casual everyday enjoyment. Also recommended for those trying matcha or hojicha for the first time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e達 -TATSU-｜Uji matcha recommended for lattes\u003c\/strong\u003e\u003cbr\u003eWith a refreshing tea-leaf aroma and just the right amount of body. Its balanced bitterness allows the matcha flavor to shine even when paired with milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e吉 -KICHI-｜Classic hojicha\u003c\/strong\u003e\u003cbr\u003eEnjoy the roasted aroma of tea leaves with a gentle, calming fragrance. Low in bitterness and astringency, with a clean finish that lingers pleasantly.\u003c\/p\u003e\n\u003cp\u003eMatcha latte in the morning, hojicha latte in the afternoon. A set that lets you choose to suit your mood and becomes an everyday favorite.\u003c\/p\u003e","brand":"DARUMARU","offers":[{"title":"Default Title","offer_id":50648943165633,"sku":null,"price":6707.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/7049\/2353\/files\/tatsu_kichi.png?v=1790732447"},{"product_id":"combo-complete","title":"Best Value Matcha \u0026 Hojicha Complete Set of 4","description":"\u003ch3\u003e福 -FUKU-・幸 -SACHI-・達 -TATSU-・吉 -KICHI- Complete 4-Variety Set\u003c\/h3\u003e\n\u003cp\u003eTaste all of DARUMARU’s matcha and hojicha.\u003c\/p\u003e\n\u003cp\u003eTwo distinctive matcha varieties and two hojicha varieties come together in one set. Compare their aromas, bitterness, and finishes to discover your favorite.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e・福 -FUKU-：Rich aroma reminiscent of covered-grown tea and lingering sweetness. The highest grade for savoring on its own.\u003cbr\u003e・達 -TATSU-：Refreshing aroma and balanced body. A latte-friendly matcha that stands up beautifully to milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHojicha\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e・幸 -SACHI-：Cacao-like aroma and crisp astringency. Hojicha for grown-up tastes.\u003cbr\u003e・吉 -KICHI-：Gentle roasted notes with restrained bitterness. A beloved classic for everyone.\u003c\/p\u003e\n\u003cp\u003ePerfect for tasting at home or as a gift for matcha lovers.\u003c\/p\u003e","brand":"DARUMARU","offers":[{"title":"Default Title","offer_id":50648944509121,"sku":null,"price":15037.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/7049\/2353\/files\/complete.png?v=1790732439"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/7049\/2353\/collections\/yubi_sachi.png?v=1791263192","url":"https:\/\/darumaru-matcha.com\/en\/collections\/hojicha.oembed","provider":"DARUMARU | Authentic Japanese Matcha","version":"1.0","type":"link"}